IGNOU PGDMM - Post-Graduate Diploma in Marketing Management (PGDMM) Self Learning Material - Free Download from eGyankosh

IGNOU students can download PGDMM - Post-Graduate Diploma in Marketing Management (PGDMM) Study Material, Books etc. from eGyankosh. Get the download links here FREE of cost.

Post-Graduate Diploma in Marketing Management (PGDMM)

Programme by the School of Management Studies

• MS-61 Consumer Behaviour
  • Block-1 Consumer Behaviour-Issues and Concepts
  • Block-2 Individual Influences on Buying Behaviour
  • Block-3 Group Influences on Consumer behaviour
  • Block-4 The Buying Process
  • Block-5 Modilling buyer Behaviour
• MS-611 Rural Marketing
  • Block-1 Rural Markets-An Overview
  • Block-2 Understanding the Rural Consumer
  • Block-3 Product and Pricing Decisions for the Rural Markets
  • Block-4 Managing the Promotion
  • Block-5 Accessing Rural Markets
  • Block-6 Understanding Rural Merketing Process-Case Studies
• MS-612 Retail Management
  • Block-1 An Overview of Retailing Environment
  • Block-2 Retail Planning and Development
  • Block-3 Retail Mix
  • Block-4 Retail Operations
  • Block-5 Issues Impacting Retail Business in India
• MS-62 Sales Management
  • Block-1 Sales Management Functions
  • Block-2 Selling Skills
  • Block-3 Sales Force Management
  • Block-4 Planning and Control of the Sales Effort
  • Block-5 Case Studies
• MS-63 Product Management
  • Block-1 Product Management- Introduction
  • Block-2 Managing Products-1
  • Block-3 Branding and Packaging Decisions
  • Block-4 New Product Development
  • Block-5 Implementing New Product Decision
• MS-64 International Marketing
  • Block-1 International Merketing : An Introduction
  • Block-2 Environment of International Business
  • Block-3 Policy framework and Procedural Aspects
  • Block-4 International Merketing Mix
  • Block-5 International Marketing Planning
• MS-65 Marketing of Services
  • Block-1 Marketing of Services - An Introduction
  • Block-2 Services Marketing Mix
  • Block-3 Strategic Issues
  • Block-4 Sectoral Applications-I
  • Block-5 Sectoral Appcications-II
• MS-66 Marketing Research
  • Block-1 Marketing Research Concepts and Design
  • Block-2 Data Collection
  • Block-3 Data Processing and Analysis
  • Block-4 Multivarite Analysis
• MS-68 Management of Marketing Communication and Advertising
  • Block-1 Marketing Communication and Advertising-Basic Concepts
  • Block-2 Advertising Campaign Planning and Execution
  • Block-3 Media Planning Concepts
  • Block-4 Marketing Communication Form
  • Block-5 Strategies for Advertising Agencies
  • Block-6 Case Studies