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Unit 12 Attitude Scales and Measurements

1. Important Points about Attitude

i) Experiences play an important role in formation of attitudes. 

ii) Attitudes are important for understanding, prediction and control of human behaviour. 

iii) Attitude is not a behaviour but a tendency or predisposition to act. 

2. What are the functions of attitudes. / Enumerate the various categories of functions of attitudes. / How attitude is important?

Following are four categories under which functions of attitudes can be classified: 

i) The adjustment function, 

ii) Ego-defensive, 

iii) Value-expression, and 

iv) Knowledge functions. 

3. List the various categories under which the measurement of social attitude can be classified.

Following are the four categories under which the measurement of social attitude can be classified: 

i) Non-disguised structured tests, 

ii) Non-disguised non-structured tests, 

iii) Disguised non-structured tests, and 

iv) Disguised structured tests. 

4. What are four types of scales? Briefly describe various types of attitude scales.

The four types of scales are given below: 

i) Nominal scale 

ii) Ordinal scale, 

iii) Interval scale, and 

iv) Ratio scale. 

5. List various methods of attitude scale construction.

Following are the various methods of attitude scale construction: 

i) The Thurstone's method of equal appearing intervals, 

ii) Likert method, 

iii) Thurstone's method of successive intervals, 

iv) Scalogram technique, and 

v) Bogardus social distance scale. 

6. How will you define attitude? 

Thurstone elaborates that an attitude is a sum total of a man's inclinations and feelings, prejudices or biases, preconceived notions, ideas, fears, threats and convictions about any specific topic. 

Attitudes may also be understood as a complex of feelings, desires, fears, convictions, prejudices or other tendencies that have prompted a person to act (because of varied experience).